Each one is an expression of individual taste, nutritional preferences
and personality. Without any compromises, they are 100% natural and
made exclusively with only high quality ingredients.
What set this menu apart is a fact that each meal will become a shared
property. We want our friends to own a fair share of revenue coming
from the products we have created together.
How the project -
LET’S COOK SOMETHING UP
We get together with each ambassador to discuss their culinary
They are all passionate and aware of what they eat. They are all
individualists having different approaches to nutrition, different
needs and ideas of how outdoor food should be like. We don’t
judge. We just want to make it happen.
Next we work on various recipes and finally choose the one that
best reflects the athlete’s personality.
It is his/her taste and nutritional preferences that define the
meal. This Menu is as much about collaboration and solidarity as
Eventually we make a trial version of the meal to be tested again
and again by us and our ambassadors.
Once approved, the meal goes into production - we cook, freeze-dry
and pack it.
When the meal is market-ready, promotion and sales are deployed.
The meal and recipe are co-owned by both LYOFOOD and the athlete,
who receives royalties for every single pouch of the meal sold.
nettle currySean Villanueva O'Driscoll
That could be a classic Vegan Green Curry but it’s Sean’s one, so we had
to put the nettles he loves, removed potatoes he avoids, gave a certain
amount of coconut milk and as many veggies as left over in our fridge.
The key point are aromatic herbs and spices like tumeric, coriander
seeds, coraidner leaves, cumin, garlic, ginger and lemon grass.
Sean Villanueva O'Driscoll is a pro climber, our ambassador and
recently has debuted as a film director with hilarious
"Adventures of Dodo".
He likes to challenge himself by free climbing giant rock walls,
preferably in the wild and isolated places. His expeditions in
remote locations impressed international audience and fellow
climbers many times over. The dedication and persistence in reaching
virgin big walls, completed by purity of climbing style, set Sean as
a role model for many.
Marko Prezelj is a Slovenian pro alpinist. He works as a
professional mountain guide, photographer and as a mentor for the
young group of Slovenian alpinists.
Marko has done numerous first ascents in Karakorum and the
Himalayas. He received four Piolet d'Or awards for his alpine style
climbs. For Marko, style in climbing is more important than the
summit and the simple life is his ultimate challenge.
Chewing and swallowing at high altitudes is rarely easy and alpinists
know it better than anyone else. It was Mathieu Maynadier’s stories that
ignited a spark and got us thinking… How about we create a dish that
would be effortless to consume and at the same time provide enough
energy to keep you going? The very essence of the idea behind LYO
Mashed potatoes and a hand-picked selection of the finest cheeses
combined with mushrooms marinated in a home-made Worcester sauce.
Mesdames et Messieurs, we give you Mash & Cheese by Mathieu Maynadier. A
real high-altitude feast.
Mathieu Maynadier is full-time alpinist, experienced ski mountaineer
and works as a professional mountain guide.
Mathieu started off as a ski mountaineer. He was quickly selected
for the French national team and got to compete at the international
level winning silver at European Youth Championships as well as two
national champion titles on his home turf. In search of new
challenges, he stepped out of the race binding to immerse himself in
the world of mountaineering.